Things you can point at your own business this week. Not case studies, and not commentary on the state of the industry.
What go to market actually means, what is in and out of scope, the five different people most plans call "the customer", and five questions in the order that matters. Insured does not mean paid for.
Who does what, and when, to launch a medicine in the Gulf and Southeast Asia. One cross-functional sequence for specialty care, one for primary care, plus what to do when you only get twelve months notice.
Southeast Asia registers on reliance in ninety working days or less, then waits for a committee that meets three times a year, or twice, or not since 2018. Five questions, and what the Gulf and Asia have in common. Part two of two.
Saudi Arabia targets thirty working days on its fastest registration route, then takes a median twenty three months in oncology to reach public reimbursement. Five questions to ask before you commit to a Gulf launch date. Part one of two.
Five questions you can run this week. Each one has a wrong answer that tells you something specific about why the data you are deciding on is not real.